Express the solution of all parts ofthe following problem

Problem- Common to talk about building relationships and loyalty with the tools of direct marketing. On the other hand, it is also true that direct marketing tools such as spam and telephone interruptions at homes are constant irritants.

Part 1- How does one build relationships with such irritants?

Part 2- Provide an example of a successful "corporate advertising" campaign and what objectives you believe were being achieved.  

I need experts help to discuss the building relationships.