Q. Express the different roles in a business buying center. Then classify each member of the buying group in a medium-sized industry that purchases components and assemble small household appliances?
Visualize that you are a marketer for one of the following industries: Apple Computer, Starbucks, Burger King or a nationally recognized industry of your choice. Decide whether your industry will expand internationally into Mexico, India or China. Write a brief report outlining and describing the issues your industry must consider regarding each of the following environmental areas: economic, social-cultural, technological and political-legal.
Illustrate what are several pluses for businesses that use outsourcing techniques? Illustrate what are several minuses? Illustrate what can industries do to make the best of these widespread practices?