Problem: In this essay, I would like for you to explore the 'creative style' and 'creative level' of a contemporary product (of your choosing) that has had an impact on today's society. In doing so, you will be extending the concepts of creative style and creative level to the analysis of this new product in order to gain further insight into the 'type of innovation' this product represents in relation to the prevailing paradigm in which the product is found. For this engineering design assessment, I would like for you to apply the criteria detailed in the article entitled "Sorting Out Creativity in Design Assessment" by Jablokow and DeCristoforo (2008) (located in the 'Handouts' folder). Specifically, your task is as follows:

1. First, select a contemporary product that has had an impact on today's society (e.g., ipod; tablet PCs; smartphones; digital cameras, etc.) as well as the product's predecessor(s) that you will use as a benchmark to evaluate the product's design change. Provide an overview of the prevailing paradigm in which the predecessor product is found.
2. Assess the creative level of the new product using the criteria detailed in Table 1 of Jablokow and Decristoforo's (2008) article.
3. Next, apply the creative style assessment framework to evaluate the new product in light of the six factors proposed by Jablokow and Decristoforo - namely, the type of technological change, acceptability, feasibility, efficiency, method and knowledge content.  Please include an explanation to justify your rating of creative style for each of the six factors.
4. Based on your evaluation of this product, would you conclude that the style of change generally represents an evolutionary or incremental (and therefore, more adaptive) change to the current technical/scientific/business paradigm, or is it more of a revolutionary or tangential (and therefore, more innovative) change?
5. Finally, describe how the Paradox of Structure applies to this particular product.