1-Scalable Organizations Identify one low as well as one highly scalable organization and explain why it is so.
2-Implementing E-Commerce -Explain what challenges do companies face when trying to implement e-commerce business plans as well as strategies? What they can learn from the Web Van experience?
3-Voice of the Customer- How might today's technology such as the Internet be utilized to understand the voice of the customer?
Explicit Service Guarantee Suggest an explicit service guarantee for an airline. Clearly describe why you included the features of your service guarantee. Do you ponder that an airline would adopt it? Why or why not?