Explaintypes of media broadcast print out-of-home digital, Ask an Expert

Management Studies

Explain

Types of Media (broadcast, print, out-of-home, digital, branded entertainment)

Paid, Owned, Earned, & Shared Media: What are these? How do they work together? Which are more controlled by the marketer? Which are perceived as more credible by customers?

Media schedules: Continuous; Flighting; Pulsing

Reach; Frequency; Gross Rating Points (GRPs); Run-of-Site (ROS)

Stages in Developing the Marcom Mix

Ways to determine Promotion Budgets

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92590849

Have any Question?Write your Review or question?

Related Questions in Operation Management

The supplement to chapter 5 in your textbook describes and

The supplement to Chapter 5 in your textbook describes and develops several decision trees. In a 4-5-page paper, not including the cover and reference pages, develop a decision tree for a work or personal decision that y ...

A manufacturing process has a fixed cost of 300000 per

A manufacturing process has a fixed cost of $300,000 per month. Each unit of product being produced contains $160 worth of material and $220 in labor. Each finished product will sell for $450. How many units must be sold ...

Efficient banking machines ebm was a manufacturer of

Efficient Banking Machines (EBM) was a manufacturer of automated teller machines. On July 20, 2010 at 3:30 pm, EBM mailed a letter to Harrisonburg National Bank offering to sell certain equipment for $1,100,000. The lett ...

1 discuss the differences between decision making under

1. Discuss the differences between decision making under certainty, under risk, and under uncertainty. 2. Compare mandatory and permissible bargaining items. What is the difference between the two and what determines whe ...

Health care marketing1- true or false social media is a

Health Care Marketing 1- True or False? Social media is a unique source of data, as it is not controlled by the researcher. True False 2- The major limitation to mail surveys is: A. the growing cost of postage. B. indivi ...

The metropolitan bus company mbc purchases tires from bolt

The Metropolitan Bus Company (MBC) purchases tires from Bolt Tires (BT). Annually MBC needs 1000 tires, and on average a tire costs $125. BT charges MBC a processing fee of $20 per order. This fee is independent of the n ...

Part 1many companies use their brand as a competitive

PART 1. Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the ...

Youre purchased your first electric car and the battery

You're purchased your first electric car and the battery charge is normally distributed and expected to last for 350 miles with a standard deviation of 25 miles before needing to be recharged. Standard deviation: 25 mile ...

Discussion assignment detailsthis db has 3 partsyou run a

Discussion : Assignment Details This DB has 3 parts You run a hardware store that carries thousands of different items. You have begun to realize that you are spending a great deal of resources (Time, Labor, Space, Money ...

1 what are the characteristics of a good team mission

1. What are the characteristics of a good team mission statement. 2. Identify the five competitive forces (Porter's Five Forces) that determine industry profitability. Are some industries more profitable than others? I ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert