Explaining 4 ps or word of mouth advertising and, Ask an Expert

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Explaining 4 P's or Word of Mouth Advertising and Competitive Advantage

How does any one (or more) of the 4 P's provide your company (or another company) the ability to gain a competitive advantage?

How are companies incorporating social and other media "Word of Mouth" advertising into their marketing mix?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9211218

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