Describe your experiences or observations with ethical issues in the marketing strategy by determining the issues in consumer protection and evaluating the ethical issues within a marketing strategy. In what ways does your company use these tools, and how effective have they been? If your company does not use these tools or you were not involved with them, indicate how you think they would help your company and in what way. Use another company that you are familiar with if you are not working for a company. How do you think these tools help the planning process