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Explain You are the brand manager for Frito Lay and you are at a party one weekend.

Can someone help me on this? Need full explanation and adding in some humor is appreciated.

You are the brand manager for Frito Lay and you are at a party one weekend. As usual, people are talking about what they do for a living. The host complains to you that she paid $4.79 for the jumbo bag of Fritos she bought for the party. She asks, "How can you charge so much for a bag of chips? It's mostly air and I'm sure the chips themselves only cost $.50!" How would you justify the price to her? (Remember - you are the Fritos brand manager.)

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9212388

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