Explain with regard to consumer perceptions of price, Ask an Expert

Management Studies

With regard to "Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence," comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services? Cite all information please.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9279654

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