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Explain why it is important for marketers to understand how customers make purchasing decisions. Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?
Marketing Management, Management Studies
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Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...
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Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...
Question: Respond to the following: Why is marketing research important to the development of a marketing strategy? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the ...
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