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Explain Why is it important for a company to develop a unique strategic plan for its e-commerce operations?

While there is value in researching competition and customers, why is it ultimately important for an organization to develop a unique strategic plan for its e-commerce operations as opposed to simply imitating other successes of other B2B and B2C sites?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9207574

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