You are the new CEO of a for-profit company that produces and sells high-information- content products in the global creative economy. You find a culture of informed acquiescence in place, and you have concluded that it will not serve your organization well in the years ahead in an innovation- and brand-driven world. In four or five pages, using key terms from the book written by Seidman, Hamel, and Pink, describe how you would begin the process of culture change and organizational re-design, and what you would be aiming for. You may use any terms you believe are necessary in addition to the following, but your answer should at a minimum include the following:

Key terms:

"innovating in how"

brand/transparency

"out-behaving the competition"

self-governing cultures

interpersonal skills/trust-building

Durham, North Carolina GE plant

baseline rewards

Goldilocks tasks

"if-then rewards"

work environment (ROWE) flow

Type I vs Type X behavior

MAP( mastery, autonomy, and purpose)

theories of intelligence: fixed vs expandable

leadership and "grit"

principles of modern management (Table 8-1 of Hamel, p. 151) vs Hamel's 21st century management principles (p.179)

Please refer answer from the books:

1. Drive: The Surprising Truth About What Motivates Us by Daniel Pink

2. How: Why How We Do Anything Means Everything by Dov Seidman

3. The Future of Management by Gary Hamel