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Explain why choosing the right retailer is so important to having an effective marketing channel and distribution strategy? Of all the different types of retailers discussed in Chapter 16, do you think any one type of retailer is in danger of going out of business in the near future? Or, do you think that traditional retailers will shut their doors for good in the future and rely only upon Internet sales? Explain your reasoning behind your answer.

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Operation Management, Management Studies

Category:- Operation Management
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