1.When total error is broken down into two major sources of survey error, they are
A. random sampling error and sample selection error.
B. random sampling error and administrative error.
C. random sampling error and systematic error (bias).
D. sample selection error and response bias.
E. response bias and non-response error.

2. An attitude
A. is open to direct observation and measured by direct means.
B. is always measured by the rating method.
C. cannot be measured using physiological measures.
D. is always a hypothetical construct.
E. none of the above.

3.The following question: Should Macy's continue its excellent gift wrapping program? Yes No
A. is a double-barreled question.
B. has a built-in assumption.
C. is a counterbiasing statement.
D. all of the above.