Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

Note: Please review my expectations for the case in the assignment section. A brief review--I expect your case review to be approximately 500-700 words; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. Write well--Do your best work.