case : The band Rock On wants to make it big in the music industry. This four-member group is fairly popular in a variety of venues. They play mostly original music and have a genuine love for entertaining others with their talents. However, this group has consistently failed to achieve their 10-year aspiration of making it big within the industry. The members are now afraid that soon they will be too old to ever achieve their dream In an attempt to gain a better position in the industry, the group has made themselves well known in Boston, Hartford, and New Haven. The band members are also well networked throughout the entire surrounding metropolitan areas. Even though most music connoisseurs agree the group is great and plays excellent music, achievement of industry fame has continued to elude them. Inspired by younger, less talented groups making it to the top, these four band members are determined to give this last chance for success their best effort.

questions:

1- What specific communication techniques from the text should this group begin to incorporate into their activities, both on and off stage?

2- Effective communication with the right people could lead this group to the achievement of its goals. Once these meetings and opportunities are established, how would you recommend that the group proceed?

3- What forms of non-verbal communication should this group incorporate into its efforts to achieve success?