Case: Who Built Build-a-Bear? Interview by Dinah Eng, pp.95-96. Fortune Case in the News, Contemporary Management, 8th edition
1. What personality traits does Maxine Clark appear to be high on? Discuss.
2. What personality traits is she probably low on? Discuss.
3. How would you describe her values and attitudes?
4. What do you think her attitude is toward emotional intelligence? Why do you think that?