1. Compare the ways that these two publications use social networking on their sites. For each, how does their use of social networking contribute to revenue? To what other goals does social networking contribute? Which publication uses social networking more effectively? Explain your answer.

2. Compare the ways that these two publications host UGC on their sites. For each, how does UGC contribute to revenue? To what other goals does UGC contribute? Which publication employs UGC more effectively? Explain your answer.

3. Choose one of the two publications and identify a new use for social networking. Write a one-page memo to the publisher of that magazine describing your idea and how it would contribute to the goals of the publication.

4. Choose one of the two publications and identify a new use for UGC. Write a one-page memo to the publisher of that magazine describing your idea and how it would contribute to the goals of the publication.

5. Is Fine Woodworking in danger of losing subscriptions to its paper magazine to the online magazine? Does it matter? Why or why not?