Explain the buyer decision process.

Describe the buyer decision process for new products.

What are the four steps of the marketing research process ?

What types of problems must managers be aware of when using secondary data ?

List and discuss three characteristics affecting consumer behavior.

List and discuss the stages in the consumer decision process for new products.

Discuss a way in which business markets differ from consumer markets.

Discuss three of the stages in the business buying process.

List and discuss the levels of market segmentation.

Explain what is meant by "positioning for competitive advantage.