1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain.

2. What is an opinion leader? Describe how marketers attempt to use opinion leaders to help sell their products.

3. Name and describe the types of consumer buying behavior. Which one would most likely be involved in the purchase of a mobile phone purchase? For choosing a frozen dinner?

4. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.