Explain what happened to the gore-tex brand after the, Ask an Expert

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1 Explain what happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase?

2 List some of the wide range of products where the Gore-Tex fabric has been applied.

3 It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology?

4 Cooperatives and share-ownership schemes provide many attractions and benefits, but there are also limitations; discuss these.

5 What has been the Gore strategy to achieving success in its markets? How is this strategy now being challenged?

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