In answering this question, integrate and build on the following three questions. Your answers should be insightful, thorough, and supported by facts and data).
1) What does a Porter's Five Forces Analysis suggest in terms of industry attractiveness?
2) What does a Dynamic/Cognitive Analysis suggest in terms of changes in the industry environment and potential 'holes' in the competitive space?
3) What does a Competitive Dynamics Analysis suggest about the nature of competition in this industry?