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Some in business see Advertising costs as an expense, one to be borne like all other expenses. Others see it as an investment, a way to build market awareness and market share.

a) How can Advertising costs be seen as helping a business reach its goals of selling products and making profit?

b) What do you think would happen to the prices of goods and services in our economy if all advertising were banned?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9273741

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