In this section write a clear description of your target market and include their needs and wants.
Your product or service should offer a solution to the target market or provide a benefit to your customer.
1. Who are the customers? (Individuals - age, gender, socio-economic characteristics, etc..; Corporations - size, industry, etc...)
2. What do the customers need or want?
3. Where are the customers?
4. How does product or service satisfy customer needs?