1. Select a service that you use or that you know.

2. In a substantive Forum post, address the following:

a. As a consumer, what pricing issues do you consider when purchasing these services?

b. How difficult is it to compare prices based on the service among competing services?

c. Is it difficult to determine the total price of a service before the purchase? If so, why? As marketers, what actions could you take to resolve these issues?

3. All postings need to reflect your knowledge, both recently acquired through your readings and from previous knowledge.

4. Ensure you use the information from your readings and outside research, utilizing properly formatted APA citations and references.