Ultimately, the knowledge you gain from studies in social cognition can help you better understand how to change behavior. Fishbein and Ajzen's (2009) theory of reasoned action and theory of planned behavior are seminal models for behavioral change. These models have evolved as a result of decades of research on how various social cognitive factors such as attitudes, norms, and perceived control can impact both our intentions and our behavior. Reference: Fishbein, M., & Ajzen, I. (2009). Attitudes, norms, and control as predictors of intentions and behavior. In M. Fishbein & I. Ajzen (Eds.), Predicting and changing behavior: The reasoned action approach (pp. 179-220). New York, NY: Psychology Press.

Please provide a description of a behavior that you would like to change.

Explain the conditions necessary for the behavior to change according to Fishbein and Ajzen's theory of reasoned action.

Explain two potential challenges to changing the behavior and explain two ways you might address those challenges according to the theory of planned behavior. Be specific.