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Management Studies

1. Become an internet detective and do some research on the history of Wal-Mart. Trace the evolution of the company from its humble beginnings to the global powerhouse it is today. Give a time-line of the company as it passes through the stages of Wheel-of-Retailing. At what stage do you believe Wal-Mart finds itself today? Justify your answer.

2. Marketers can choose from two basic promotion mix strategies-push or pull promotion. First describe each. Larger companies typically use a combination of both strategies. Then find two examples of companies that are making successful use of BOTH promotion mix strategies. Describe what they are doing and why you believe it to be successful

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9293860

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