Explain Trust and loyalty in an e-business

The trust and loyalty are such big aspects in any business relationship -- but I think it is essential for an e-business. The larger brand names that we have grown to trust have an advantage when they opt to expand to an e-business, because the trust and loyalty has been branded with them through years of earning their reputation. However, the newer businesses that want to expand or start-up in the e-commerce world have a lot of work to do. I think that is where the ease of use and friendliness of their websites come in handy. Computer savvy folks can hunt around for sites before shopping, but those less savvy are more apt to skip the e-commerce all together. Word of mouth travels fast, for both good and bad service, but with the Internet as our platform, we have a lot of options for voicing our opinion.explain