Explain Toys R Us Pricing Strategy

1) Describe the PRICING STRATEGIES and TACTICS of Toys R Us using the proper marketing terminology. Pricing strategies can be simplistically referred to as above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as skim pricing, penetration pricing or other marketing terms.

2) Analyze the pricing strategies and tactics followed by Toys R Us. Be as specific as possible and be sure to draw on the INTEGRATION of the MARKETING MIX (for pricing).

3) Briefly, explain Toys R Us COMPETITIVE ADVANTAGE relative to PRICING.