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Management Studies

Explain Three Marketing inefficiencies

Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Need help in explaining these three efficiencies.

The three marketing inefficiencies are:

1) Lack of interest in or understanding of the customer

2) Improper use of the four P's, which is caused by overemphasis on internal problems vs a customer's orientation

3) Lack of understanding of or adjustment to the marketing environment (especially what competitors do).

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9212068

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