Q1. Describe the role of culture, social class and reference groups in affecting the decision making process of the consumer?
Q2. What do you mean by CRM? describe how is it helpful for a company? What are the mistakes which companies do while implementing the CRM?
Q3. Choose the Value-The homework marketer should do before the product exists. Describe.
Q4. describe the various types of vertical marketing system.
Q5. Describe different types of:
a) Probability sampling methods?
b) Non-probability sampling methods?