Consider the company profile of eBay, an online auction company:
eBay: The World's Online Marketplace
Founded in September 1995, eBay (Nasdaq: EBAY) is The World's Online Marketplace® for the sale of goods and services by a various community of individuals and small businesses. Today, the eBay community comprises more than a hundred million registered members from around the world. People spend more time on eBay than any other online site, making it the most well-liked shopping destination on the Internet.
eBay's mission is to give a global trading platform where practically anyone can trade practically anything.
problem 1: Describe how the given internet properties impacts on eBay’s business model: Mediating Technology, Universality, Network Externality and Transaction Cost Reduction.
problem 2: describe the three categories of e-Commerce referred to as Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer 9C2C). In which class will you categorize e-Bay’s activity and why?
problem 3: Describe the given components of eBay’s business model: Positioning, Capabilities, Customer Value and Sustainability.