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Consider the company profile of eBay, an online auction company:

(Source: http://pages.ebay.com/aboutebay/thecompany/companyoverview.html)

eBay: The World's Online Marketplace 

Founded in September 1995, eBay (Nasdaq: EBAY) is The World's Online Marketplace® for the sale of goods and services by a various community of individuals and small businesses. Today, the eBay community comprises more than a hundred million registered members from around the world. People spend more time on eBay than any other online site, making it the most well-liked shopping destination on the Internet.

Mission:

eBay's mission is to give a global trading platform where practically anyone can trade practically anything.

problem 1: Describe how the given internet properties impacts on eBay’s business model: Mediating Technology, Universality, Network Externality and Transaction Cost Reduction.

problem 2: describe the three categories of e-Commerce referred to as Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer 9C2C). In which class will you categorize e-Bay’s activity and why?

problem 3: Describe the given components of eBay’s business model: Positioning, Capabilities, Customer Value and Sustainability.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M95919

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