problem1. What are, in your point of view, the social responsibilities of marketing orientated organisations and how can they discharge their social responsibilities efficiently?
problem2. describe the value of Corporate Advertising to marketing of products and services and provide exs to support your suggestions.
problem3. describe the term Marketing Public Relations (MPR) and summarise the probable relationships between Public and Marketing Relations.
problem4. describe what you understand by the subsequent terms:
i) Brand equity
ii) Risk audit
iii) Press relations
problem5. Determine TWO popular community relations activities and describe the contributions they can make to the corporate image of the commercial organisations.
problem6. describe the benefits to be derived from the effective Internal Public Relations programme throughout periods of economic crisis.
problem7. ‘Marketing orientated organisations require to consider the number of internal and external publics.’ describe this statement and give valid exs to support your answer.
problem8. prepare concise notes on THREE of following:
i) Consumer sales promotions
ii) Trade sales promotions
iii) Press advertising
iv) Sponsorship of sporting events