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problem1) Answer all the problems:

(i) Define service marketing

(ii) Define the term service pricing strategy?

(iii) describe balancing demand.

(iv) What do you understand by service quality?

(v) What are the key decisions in global marketing?

problem2) describe marketing-mix of service sector with the suitable ex of any one service industry.

problem3) describe the term gap model in context of service industry.

problem4) What is service recovery? describe service recovery strategies.

problem5) Answer all the problems:

(i) Describe classification of services.

(ii) describe service delight.

(iii) What do you mean by service recovery?

(iv) describe the role of branding in service marketing.

(v) What are the dimensions of service environment?

problem6) describe the significance of service sector in the Indian economy.

problem7) Describe the latest global trends in marketing of services.

problem8) What type of pricing approaches are used by service industry? Discuss its benefits associated with company and customer.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93856

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