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Explain the term -Personal selling

You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a direct presentation of the product to the consumers or prospective buyers. It refers to use of salespersons to persuade the buyers to act favourably and buy product. It's most effective promotional tool in case of industrial goods.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582893

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