Explain the term - promotionpromotion refers to process of, Ask an Expert

Management Studies

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582889

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