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Management Studies

Explain the strategic decision regarding packaging.

Packaging Strategies:

To control the packaging of product executives should make the given strategic decisions as given below:

1. Packaging the product line: A company should decide whether to develop a family resemblance while packaging related products.

Family packaging employs either highly related packages for all products or packages along with a common and clearly noticeable feature.

2. Multiple Packaging: This is the practice of placing some units of the similar product in one container for some illustration as: Candy bar, towels, cricket balls and beer are in the multiple units.

3. Changing the package: A firm may require to correct a poor feature within an existing package.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576639

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