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Answer the following problems.

problem 1) Describe the situations favourable for Personal Selling. prepare down the qualities of a good Sales personnel.

problem 2) Describe the different types of Sales Presentation. Elucidate the structure of a Presentation

problem 3) Describe the different principles and types of display. Examine how displays can be managed effectively.

problem 4) Describe in brief:

(i) Research process

(ii) Effective Presentation

(iii) Stages of Execution of an Order

(iv) Steps of Negotiation

problem 5) describe the different Selection Tools.

problem 6) describe the different types of Compensation. Examine the factors influencing design of Compensation Schemes.

problem 7) describe the steps of territory planning for a firm dealing in Consumer durables.

problem 8) describe in brief:

(i) Role of Sales Executive

(ii) Sales Quotas

(iii) Preparation of Sales Budget

(iv) Process of identifying Training Needs

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96176

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