Attempt all the problems illustrated below:
problem 1: Describe how different political, social and cultural conditions affect the foreign market selection.
problem 2: describe the stages of the international product life cycle. How does it help to the planning of the product?
a) What do you mean by the term marketing mix? Describe its components.
b) Discuss the growing significance of international marketing.
problem 4: prepare notes on the given terms:
a) Overseas agent.
b) Promotion mix.
c) Advertising appeal.
d) Relationship marketing.
problem 5: Differentiate between the given:
a) Domestic and International marketing planning.
b) Mergers and Acquisitions.
c) Primary data and Secondary data.
d) Differentiated and Undifferentiated marketing targeting.