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Attempt all the problems illustrated below:

problem 1: Describe how different political, social and cultural conditions affect the foreign market selection.

problem 2: describe the stages of the international product life cycle. How does it help to the planning of the product?

problem 3:

a) What do you mean by the term marketing mix? Describe its components.
b) Discuss the growing significance of international marketing.

problem 4: prepare notes on the given terms:

a) Overseas agent.
b) Promotion mix.
c) Advertising appeal.
d) Relationship marketing.

problem 5: Differentiate between the given:

a) Domestic and International marketing planning.
b) Mergers and Acquisitions.
c) Primary data and Secondary data.
d) Differentiated and Undifferentiated marketing targeting.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92561

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