Attempt all the problems illustrated below:
problem 1: Describe how different political, social and cultural conditions affect the foreign market selection.
problem 2: describe the stages of the international product life cycle. How does it help to the planning of the product?
problem 3:
a) What do you mean by the term marketing mix? Describe its components.
b) Discuss the growing significance of international marketing.
problem 4: prepare notes on the given terms:
a) Overseas agent.
b) Promotion mix.
c) Advertising appeal.
d) Relationship marketing.
problem 5: Differentiate between the given:
a) Domestic and International marketing planning.
b) Mergers and Acquisitions.
c) Primary data and Secondary data.
d) Differentiated and Undifferentiated marketing targeting.