a) describe how the factors of perishability and intangibility affect tourism services and discuss their marketing implications.
b) Elaborate on two factors of external marketing environment.
Using a tourism or hospitality organisation, describe the phases of the consumer-decision making process. You are also needed to elaborate on the role played by marketers in order to influence consumer purchasing behaviour.
a) describe the significance of delivering service quality for tourism organisation.
b) Elaborate on the strengths and weaknesses of the SERVQUAL instrument to measure service quality in a tourism or hospitality organisation.
a) Elaborate on four (4) types of market segmentation methods which you think would be appropriate to be employed by a hotel.
b) Describe the marketing concept in relation to the tourism and hospitality sector.