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problem 1:

a) describe how the factors of perishability and intangibility affect tourism services and discuss their marketing implications.

b) Elaborate on two factors of external marketing environment.

problem 2:

Using a tourism or hospitality organisation, describe the phases of the consumer-decision making process. You are also needed to elaborate on the role played by marketers in order to influence consumer purchasing behaviour.

problem 3:

a) describe the significance of delivering service quality for tourism organisation.

b) Elaborate on the strengths and weaknesses of the SERVQUAL instrument to measure service quality in a tourism or hospitality organisation.

problem 4:

a) Elaborate on four (4) types of market segmentation methods which you think would be appropriate to be employed by a hotel.

b) Describe the marketing concept in relation to the tourism and hospitality sector.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97574

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