Explain the several facts and issues related to marketing. Contents Introduction

Task 1: Implementation of a recent marketing program or a marketing plan of the organization.

Task 2: Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry.

Task 3: Identify and describe four financial ratios used for measuring and monitoring the performance of the marketing program or the marketing plan of the organisation.

Task 4: Describe five evaluation and monitoring control methods for the marketing program or the marketing plan of the organisation.