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problem1) Answer all the problems:

(i) Briefly describe the different types of store layout.

(ii) prepare a brief note on HRM function for retail plans.

(iii) Name the task undertaken in retail logistics management.

(iv) prepare brief note on organized retailing in India.

(v) Mention methods of evaluating performance of merchandise.

problem2) What do you mean by store environment? Discuss different components interior and exterior store design.

problem3) What are the different functions performed by retailer?

problem4) Suggest a strategy that a domestic retailer may ad.

problem5) Answer all the problems:

(i) What are different types of retail formats?

(ii) prepare short notes on different types of pricing policies adopted by retailers.

(iii) What are the responsibilities of a store manager?

(iv) Define merchandise-mix.

(v) What are the factors which influence global retailers to invest in India?

problem6) Describe are the different factors which determine choice of retail store location?

problem7) describe the role of customer relationship management in retail organization.

problem8) What are the objectives of marketing in retail? describe the different communication tools which helps achieving their objectives.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93862

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