Q1) Explain the rational model of group decision making in terms of a real life example. Select a problem at work and then discuss each step through which you would lead a group to reach a decision.

Q2) Write a response in which you summarize the elements of the consumer decision-making process. Address the following:

Discuss how marketers can use the process to drive buyer's actions.

Explain the impact of consumer satisfaction on marketing.

Reference the course reading and at least one outside reference.