Give your senior managers with the summary as to why it is significant for Formulae to have developed short-term and long-term goals when creating its management plan for Guatemala and Mexico expansions. Include the following:

Describe the significance of long-term and short-term goals and why they are important in setting direction for company.

Give your senior managers a summary describing why it is significant for Formulae to have short-term and long-term goals to deal cultural barriers and variety for Guatemala and Mexico expansions.

describe the pitfalls if company fails to plan short-term and long-term goals in advance and for mechanism dealing with cultural barriers and diversity issues.

Can these goals be altered after plan is developed? If so, what impacts could these changes have on company?