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Explain the objectives of marketing research.

Marketing research is usually conducted to achieve the following objectives:

a) To identify the psychographics and demographics of customer

b) To distinguish the impact of promotional attempts

c) To identify customer reaction to a new product

d) For forecasting sale

e) For anticipating competitive moves

f) To search ’what went wrong.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576121

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