Explain the notion of a collective conscience, offered by David Emile Durkheim and briefly compare the similarities and differences of class consciousness and collective conscience, (20 marks)

Do you think collective conscience is useful for understanding sub-cultures that involve fashion and music fads or trends; for example, "hip hop," "grunge," "dance music" or any other fad or trend from whatever era you would like to use as an example? Why and how does the fad or trend reflect a collective conscience? Briefly outline what you think the fad or trend you've chosen involves and means before you consider it in light of collective consciousness. (30 marks)