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Management Studies

Using the product/service you selected in Week 1 and the marketing strategy you developed in Week 2, complete the following:

Identify the type of product/service (convenience, shopping, specialty, unsought - see page 201) and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.

Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product, support, services - see pages 204-208). Explain how this supports your marketing strategy

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9395119

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