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Answer the following problems.

problem 1) describe marketing in detail. Describe the terms of product value and satisfaction.

problem 2) describe the market segmentation process. What are the kinds of consumer market segments?

problem 3) describe the trends of marketing strategies for market leaders.

problem 4) What do you mean by product planning? What is the significance of product innovation?

problem 5) What is ‘product life cycle’? What are the various stages of a product life?

problem 6) prepare brief notes on the following:

(a) Patents.

(b) Brand switching.

problem 7) Describe the difference between consumer and industrial goods.

problem 8) describe the functions of wholesaling institutions.

problem 9) What do you mean by retailing? What are the nature and significance of retailing?

problem 10) What do you mean by the term ‘International Marketing’? prepare down  the factors of ‘Market Dumping.’

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97448

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