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Explain the main advantage of pricing skimming strategy.

Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantage is that this leaves the door open for a progressive price adjustment, based on how the market and competitions develops. Through the commercial opinion this is always easier to cut a price than to increase this.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576666

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