1) What do you mean by marketing research? Why is it required by companies?

2) describe the Holistic Marketing Concept in detail.

3) prepare brief notes on:

a) Experience concept

b) Service concept

4) describe the stages of a MR process given below:

a) Data analysis and interpretation

b) Report preparation and presentation

5) Numerous competing philosophies like the Selling concept, Production concept and Product concept exist. How are these different from one another? How are these different from the marketing concept?

6) describe marketing mix. What are different components of the marketing mix?

7) describe the importance of segmentation, targeting and positioning in a company’s marketing strategy?

8) How do customer centric companies build concern for their customers throughout the company?

9) Are internally driven businesses geared to meet customer requirements? Describe in detail.

10) describe the concept of marketing. How is marketing orientation significant to business?